![]() ![]() Facebook was where you went for updates on family and friends, Instagram was beautiful photo content, and Twitter was the conversation at a cocktail party. Snapchat was started at a time when everybody and their mom thought they were an entrepreneur who could launch a successful social app. Snapchat emulates that behavior and psychology. What I mean by this is that: when we talk to each other, passing in the halls or just living out our lives, those moments disappear. I was surprised early on that people didn’t realize that the way Snapchat works is much closer to how we communicate face to face than any other social network. How did Snapchat, an app that first made headlines as the“ sexting app”, get here? The History of Snapchat: How Disappearing Photos Changed the Game Now, over 100 million active users and 7 billion daily video views later, t he White House has joined, presidential candidate Bernie Sanders is running a campaign on it and senior ad buyers are starting to take notice and planning to advertise on the platform over other social media sites. Just a little over four years ago, Snapchat was supposedly just an idea that founder Evan Spiegel and friends had while in a class at Stanford. ![]()
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